A pastor contacted me to create a logo and stationary items for their church. I began my discovery process by asking him, "Who is your primary audience?" He responded, "Mostly, we have older people." I then inquired, "Is reaching younger generations part of your vision? " To which he replied, "I want to reach everybody; God does not make exceptions."

I explained to him that we need to understand who comprises his ministry and to whom his call is directed, in order to determine what to create. I assured him that we would assist in identifying the specific demographics we need to reach, ensuring the continuation of his ministry in the future and avoiding conflicts in thinking. He regarded me seriously but expressed interest in hearing more. This was my first time working for a church, and it has been a great experience in understanding what the Bible can teach us about identity.

When a ministry takes time to recognize the strengths and calling of its leaders and members, everything becomes clearer. It becomes easier to serve people well, reach different communities, and build something that feels unified and intentional.

As a Christian, I believe every congregation has its own identity. Just as Jesus chose disciples with different personalities and gifts to reach specific people, ministries today are also meant to embrace what makes them distinct.

Throughout Scripture, we see different approaches. Jesus taught and sent people into different areas of ministry, while Paul invested in leaders like Timothy to continue and strengthen the same work. Both were effective because there was clarity in their role and direction. A ministry does not need to do everything to grow; it needs to understand what it is called to do and stay aligned with that. That is where focus, consistency, and real impact come from.

Even though Scripture, our beliefs, and God remain the same, each ministry still carries a distinct identity that sets it apart. God places us in specific contexts to reach specific people who can relate to that expression.

When Jesus said, “Go therefore and make disciples of all nations, teaching them to observe all that I have commanded you,” there is clarity in the assignment. There is a responsibility to remain faithful to what has been entrusted while also understanding the specific audience and calling each ministry carries. That clarity becomes a strength because it gives direction and focus.

The opportunity is found in embracing different cultures in a way that creates harmony without losing identity. When there is alignment, it opens the door for growth, unity, and new people to connect. It can also create space for restoration, especially for younger generations, and make it easier to build meaningful support within the community.

These two logo redesigns were created early in my branding process, focused on improving clarity, modernity, and practical use across different formats. The goal was not to change the identity, but to refine the visual structure so the logos could perform better in real applications.

Each design was simplified and adjusted to ensure flexibility and consistency across print materials, digital screens, TV broadcasting, and promotional flyers. The emphasis was on making the marks more readable, scalable, and functional while maintaining the original essence of each brand.